I can't remember exactly when I started embroidery, but I began with cross-stitch. My husband calls it ‘angry stitching’ because I often got frustrated with the counting and getting lost with the chart. I always stitch while watching TV, so following a chart wasn’t fully relaxing for me. At some point, I tried embroidery and loved the freedom it offered. I could focus on the stitching rather than counting, and the variety of stitches was amazing. There are so many types, and they can look so different by changing the number of strands, twists, or stitching with multiple colours at once. It’s a wonderful world of creativity and colour.

I've never been one for sticking to a pattern, so with every embroidery project, I often choose a different colour palette and switch up the stitches. For fun, I decided to print one of my lavender bag designs in grey so I could embroider over it. I chose my beach hut design and had so much fun stitching the multicoloured stripes and adding a little seagull to one of the huts. It was a joy to bring my 2D print to life with colours and textures.

Knowing that many embroidery enthusiasts have beautiful thread selections, I tested the waters to see if others would like to colour in my designs with thread. That’s how embroidery became a part of Bluebell Love. It was inevitable that these two great loves—my fabric business and embroidery—would collide.

In recent years, the embroidery side of my business has grown significantly with the development of full kits. This growth has given focus to my hand-printed products, which are now designed to bring joy, relaxation, and a touch of whimsy to your crafting experience.

Whether you're a seasoned embroiderer or just starting your journey, my range of embroidery kits, starter sets, and thread sets are designed to inspire and guide you. Each kit comes with everything you need to create beautiful, handcrafted items that you'll be proud to show off or gift to loved ones.